Logos
Brand architecture
This is the hierarchy of brands within a single company. AGA is a branded house, with a strong, single master brand (AGA) around which all other offerings are unified. The branded house enhances clarity and synergy, maximizing the power of the AGA brand. Sub-brands must convey AGA values, drive the AGA message and reinforce the AGA personality.
Master brand
Sub-brands
- AGA Institute
- AGA PAC
- AGA Research Foundation
- GI Patient Center
AGA vs. AGA Institute
AGA has simplified the guidelines regarding logo use. Instead of using two logos, one for AGA and another for AGA Institute, AGA now uses only the AGA logo. In instances where an effort is on behalf of AGA Institute, attribution is to be included in the body of the content, or via a referenced URL, where the attribution exists online.
AGA logo
Use of the AGA logo is restricted to organizations with which we partner and requires prior approval. Email communications@gastro.org for review.
Orientations
The full logo is AGA’s preferred orientation and should be used whenever possible. In instances where space is limited, such as a strong vertical dimension, the simple orientation is permitted.
AGA Research Foundation
The logo lockup includes both the AGA icon and standard sub logo lettering for the foundation positioned to the right of the logo. The lockup is allowed two ways, either with “research foundation” on a single line or with the name stacked on two lines.
Orientations
Single line: The logo appears as a strong horizontal logo, with the full name on one line. This is the preferred orientation for most foundation collateral.
Stacked: This option is a wonderful alternative for formats that require the logo to fit in a more condensed shape. Using this version in these instances will keep the organization’s name as large as possible.
AGA GI Patient Center
AGA PAC
Arrow
The arrow is a design element within AGA’s logo that represents unity and advancement. By itself it may be used in very few ways — among these are as a large-format background, a favicon, bio image and as an app icon. Like the full AGA logo, the triangle is to appear level and not tilted or reversed.
Download all the logos seen on this page.
Background
The strength of a brand resides in the consistency of its use. Some of the key elements that help to provide a dependable framework for how the logo is displayed within our brand are background color, location of the logo, proper sizing, and the clear space that surrounds the logo. The following sections will describe the importance of each element and provide direction on how to maintain consistency within our efforts.
Midnight
Cloud
The full-color logo, is always preferred and can be placed on a Midnight or Cloud background. If needed, black or white backgrounds may be substituted.
Location
When placing the logo on an image, color or pattern, it is essential that there be enough contrast between the logo and the background. The logo must not be placed on backgrounds that distract from, or compete with, the logo.
Here the logo conflicts with the image or is hidden due to a lack of contrast. The examples are incorrect.
Size
The logos seen here have been scaled to 10 percent of the width of this branding document (11” × 8.5”) making each logo 1” wide.
Clear space
The fourth element in determining the proper usage of AGA’s logo is clear space. The clear space is the area surrounding the logo that is to remain unobstructed by other elements, including text, photos, other logos and URLs, among others. To determine the clear space, measure the height of the arrow in the logo used. This measurement is equivalent to the space that should remain clear surrounding AGA’s logo.
