Color palettes
Our palettes include a range of blue hues to emphasize trust and dependability. It is important to note that our colors are to be used at 100 percent of their full value and shades of our colors are not permitted. These are the only colors permitted on behalf of AGA and are available in multiple color values, including CMYK, RGB, HEX and PMS. Please use the AGA color palette for all of AGA’s efforts with the exception of the GI Patient Center, which has its own palette.
AGA
Primary colors
AGA has two official colors: Midnight and Cloud.
Midnight
CMYK – 91/78/51/62
RGB – 18/32/51
HEX – #122033
PMS – 296C
Cloud
CMYK – 4/1/1/0
RGB – 242/246/248
HEX – #f2f6f8
PMS – 656C
Secondary colors
Secondary colors should be used in less than 50 percent of the whole palette for one piece.
Ice
CMYK – 55/10/4/0
RGB – 105/186/223
HEX – #69badf
PMS – 292C
Water
CMYK – 30/0/0/0
RGB – 171/225/250
HEX – #abe1fa
PMS – 290C
Granite
CMYK -64/40/31/3
RGB – 103/133/152
HEX – #678598
PMS – 5405C
Ocean
CMYK – 97/67/22/6
RGB – 0/88/138
HEX – #00588a
PMS – 301C
Gold
CMYK – 0/40/100/0
RGB – 250/166/26
HEX – #faa61a
PMS – 1375C
Tertiary colors
Tertiary colors should be used sparingly — that is, in less than 10 percent of the palette in one piece.
Sky
CMYK – 78/32/0/0
RGB – 0/143/213
HEX – #008fd5
PMS – Process Blue C
Ash
CMYK – 45/29/27/0
RGB – 148/163/172
HEX – #94a3ac
PMS – 4515C
Silver
CMYK – 12/9/9/0
RGB – 220/221/222
HEX – #dcddde
PMS – 537C
Steel
CMYK – 44/21/15/0
RGB – 143/176/197
HEX – #8fb0c5
PMS – 550C
Valencia
CMYK – 0/60/100/0
RGB – 245/130/32
HEX – #f58320
PMS – 151C
Avocado
CMYK – 66/22/100/5
RGB – 103/149/46
HEX – #67952e
PMS – 370C
Grass
CMYK – 44/0/97/0
RGB – 156/203/64
HEX – #9bcb40
PMS – 367C
Lime
CMYK – 26/0/100/0
RGB – 200/218/43
HEX – #c8da2b
PMS – 380C
AGA GI Patient Center
Primary colors
AGA GI Patient Center has three official colors: Midnight, Plum and Cloud.
Midnight
CMYK – 91/78/51/62
RGB – 18/32/51
HEX – #122033
PMS -296C
Ice
CMYK – 55/10/4/0
RGB – 105/186/223
HEX – #69badf
PMS – 292C
Cloud
CMYK – 4/1/1/0
RGB – 242/246/248
HEX – #f2f6f8
PMS – 656C
Secondary colors
The secondary colors broaden the primary palette. These colors may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for one piece.
Plum
CMYK – 48/10/15/ 2
RGB – 150/21/124
HEX – #96159c
PMS – 255C
Gold
CMYK – 0/40/100/0
RGB – 250/166/26
HEX – #faa61a
PMS – 1375C
Ocean
CMYK – 97/67/22/6
RGB – 0/88/138
HEX – #00588a
PMS – 301 C
Sky
CMYK – 78/32/0/0
RGB – 0/143/213
HEX – #008fd5
PMS – Process Blue C
Tertiary colors
The tertiary colors are complementary to our official colors, but they are not recognizable identifiers for AGA. Tertiary colors should be used sparingly — that is, in less than 10 percent of the palette in one piece.
Bubble gum
CMYK – 15/100/16/0
RGB – 208/22/124
HEX – #d0167c
PMS – 219C
Ash
CMYK – 45/29/27/0
RGB – 148/163/172
HEX – #94a3ac
PMS – 4515C
Silver
CMYK – 12/9/9/0
RGB – 220/221/222
HEX – #dcddde
PMS – 537C
Steel
CMYK – 44/21/15/0
RGB – 143/176/197
HEX – #8fb0c5
PMS – 550C
Water
CMYK – 30/0/0/0
RGB – 171/225/250
HEX – #abe1fa
PMS – 290C
Granite
CMYK -64/40/31/3
RGB – 103/133/152
HEX – #678598
PMS – 5405C
