Fonts
Licensing issues prohibit AGA from sharing fonts. If you need access to Gotham and AvenirNext, we recommend you obtain them via Typography.com, an online font resource. Georgia is a standard system font and should be available on most machines.
Font tip
AGA avoids all caps when possible. Instead, AGA prefers to use sentence case in our communications.
Gotham family
The Gotham font family provides a variety of weights and emphasis that allow for maximizing hierarchy styling. Gotham is used primarily for headlines and subheads. It may only be italicized when required by AGA editorial style. Arial is an acceptable alternative for digital use.
Georgia family
The Georgia typeface is AGA’s preferred serif font and is ideal for long-form body copy. In some instances, it may serve as a headline or a subhead, but this should be used sparingly.
AvenirNext family
AGA utlilizes a shortform style for brief bits of copy. These instances can be used anywhere within a document but should be fewer than two sentences. Anything longer than this is generally considered to be longform text and requires a separate style.
When to use preferred vs. alternate fonts
Use preferred fonts for:
• Flyers
• Advertisements
• Postcards
• Brochures
• Microsites
• Signage
• Promo items
• Posters
• Initations
• Buttons
• Magazines
• Booklets
• Clothing
• Stationery
• Take-one cards
• Video
Use alternate fonts for:
• Office email
• Microsoft® PowerPoint® files and templates
• Microsoft® Word® documents and templates
Font contrast
Regardless of background color, headlines should always be in high contrast to the background using only the primary color palette.
Cloud on Midnight
Midnight on Cloud
Midnight on Ice
Cloud on Granite
Body copy is permitted to have less contrast, but should remain legible. Avoid using bight colors such as Gold and Lime for body copy — these colors are reserved for content that should be highlighted (e.g. URLs, calls to action, dates).
